Dumb trends for 2004


Sorry about the advertising type posts today, but somehow these things work in threes. Now Inc. Magazine (a great publication in my humble opinion) is running this piece on top trends of 2004. The column is by someone called Adam Hanft, president of Hanft Byrne Raboy, a Manhattan-based advertising and marketing firm. (Note to self: never recommend anyone this agency!) It is proof that Madison Avenue never has a clue about the real world out there. All the trends they talked about, are, so I don’t know the word, so 2003. Expect these hot trends to be *discovered* by Ad-types soon. Some suggesting a dumb trend like Celeb CEOs as Brands. Hey Genius, have you heard of corporate scandals. Are you aware of the Stewart Trials? Or that every year the hottest celebrity brand is someone who makes hip-hop, not hip-top.



well the reason we switched back to email necessary is because i suddenly realized that the comment spammers were simply killing me.

on your first point, i think it is strange if – someone is going to do a story on top ten trends, well be good about it. don’t waste the paying junta’s time by coming up insane ideas. i take these lists quite seriously when i put them together.

now you folks know why it is missing from this website


Ouch! That was caustic ;-)

But really, do you think anyone really takes “prediction”-type articles seriously?

P.S. Even though the form says email id is optional, I was told later by MT that it was required.


What I find strange about these people is that they have access to trend-watching services, many of which are quite good and up-to-date. There are more than a dozen trend-watching agencies around the world and all he has to do is sign up with one of them to protect himself from this sort of public embarrassment.

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