WaPo Online To Require User Registration

WashingtonPost.com, after resisting the “registration-gate” for its website for years, has given in..it will now require all readers to register and provide additional personal information.

Since August 2002, the site has required online readers to pass on three personal details: Zip code, age and gender, known as ZAG among online publishers. But now readers will also be asked to pass on their job title, primary responsibility, job industry and company size in a one-time registration process, then on future visits use their e-mail address and password to sign in to the site, much like NYTimes.com does.

The registration wall will be phased in over about four weeks, starting Tuesday…The site is also launching expanded, customizable e-mail newsletters that will alert readers when an article containing a specific word or concerning a certain topic is published on the site.

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