Satellite Mobile Radio Ready for Japan, SK

You’ve probably heard of satellite radio like XM and Sirius…well, think of this as satellite radio AND TV on your mobiles…Mobile Broadcasting and South Korea’s SK Telecom will both begin services in July broadcasting multiple channels of programming to mobile devices from a jointly-owned satellite.

Mobile Broadcasting was set up in 1998 by Toshiba, Toyota and other firms including SK Telecom to operate a business using the 2.6 Gigahertz S-band to broadcast content to cellular phones, car audio systems and portable televisions.

For its audience in Japan, Mobile Broadcasting plans to start with a menu of around 40 channels of both television and radio broadcasts. The programming will include popular Korean music shows and dramas. The service will be available free of charge for the first one or two months. But after that, Mobile Broadcasting plans to charge listeners and viewers a monthly fee of around 1,000 yen (US$9.48) to 2,000 yen.

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