Paradox of Choice–It’s a Pricing Jumble Out There

Problems which a glut of choices bring fore, in the content arena…for instance, pricing choices…”What is most perplexing about the current jumble of prices is that very little emphasis seems to be placed on the value of the content, rather pricing policy seems to be dictated by following the status-quo that often developed due to past technological constraints,” wirtes Janice McCallum of Shore.

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