Hachette, Alloy Forge Cross-Media Partnership


Alloy and Hachette Filipacchi’s new cross-media sales and promotional partnership could be a model for future alliances between online and offline publishers. The long-term deal between Hachette’s Ellegirl magazine and website and Alloy’s network of teen girl properties gives both companies a lift.

Hachette gets access to Alloy’s massive reach–millions of teen girls via Alloy.com and Delias.com, in addition to location-based events, direct mail, catalogs, and other media assets–and Alloy gets content and context.

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