Virgin Mobile Plans to Launch Music Service on Mobiles

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virginmob.gifVirgin Mobile, the mobile MVNO owned by Richard Branson, is in final round of talks with big European labels to sell their music on its network, reports Mobile Commerce World.

Virgin is also expecting delivery of new handsets from manufacturers, including Nokia and Samsung, that will double as digital music players. Virgin plans to extend the service to Europe and to the United States after its launch in the UK later this year.

Although Virgin has not set a price for the handsets, it intends to subsidise them, making them available at a far lower price than the iPod, which starts at ®£249 (US$453).

Virgin’s stance on music comes in direct contrast to Vodafone, whose content head said at Midem last week that mobile operators should not compete with online music services

Related: Vodafone: Let’s Not Compete With Online Music Services

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