SIIA Info Industry Summit: Full Text of Martin Nisenholtz’s Speech

Read this one in full…a brilliant written one, which we covered in our event coverage earlier…

“The ‘Pong of Electronic Publishing’ means that we are entering a phase where electronic publishers like nytimes.com will evolve from sorting, distributing and making accessible content created principally for other formats, to creating content that is native to the computing world from which we evolved…

This new form of journalistic expression extends in several directions at once:

– The means of production come into existence to empower a new creative class to tell stories that fluently combine all media types.

– This storytelling is done in a non-linear format, as databases are woven seamlessly into the fabric of the story, unencumbered by news hole or broadcast time frame.

– These stories are continuous and are aggregated into a kind of universe where users can join “views” from around the world. These views are an audio visual window into place and topic, with multiple sub-views branching off the main view. The sub-views can involve different places, analyses and discussions.

– The role of the aggregator is to build and maintain this news universe. To paraphrase photographer Henri Cartier-Bresson, the heart will always beat faster in some places than in others. The aggregator must always be responsible for this editorial judgment. But now he can draw from so much more.

– Finally. the boundaries of the medium extend into social networks supported by online reputation systems. The character of a publication is respected as much for its audience interactivity as it is for its content.”

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