In what can only be described as a shocking piece of research, Viewpoint cliams that its media plyer has greater penetration than Windown Media, Real, Quicktime and the rest…
The study was conducted by Ipsos-Insight, of media player penetration within a sample of 2,190 U.S. Internet users.
The result: Viewpoint media player had a penetration of 64.3 percent, among study participants, up more than 9 percentage points from a similar survey conducted in 2002.
Ipsos-Insight also determined that Viewpoint Media Player surpassed:
– Shockwave (58.1 percent penetration);
– Windows Media Player 9 (57.5 percent);
– Real Networks RealPlayer (46.5 percent);
– Apple QuickTime (43.1 percent); and
– Flash 7 (34 percent).
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