A new concept of mobile domain names is being launched by Messages, a leading UK domain name provider, letting any consumer or SME register their own interactive SMS keyword. The service will launch on Feb 1.
The mobile domain name service, called iTagg, takes the form of a unique keyword. The owner can then set up automatic responses which are sent via SMS to anyone texting that keyword to a shortcode. The responses can be set at standard or premium rate; at premium rate, the itagg owner would receive a commission on the price charged.
The mobile keyword costs £9.99 a year, low enough to perhaps create a boom analogous to Web domain names in the late 1990s.
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