Ralph Simon, Americas Chair of Mobile Entertainment Forum, was in full gale today at the conference. Here’re some interesting excerpts:
The mobile user wants:
– music and lots of it
– Entertainment –new stuff often
– multimedia content
– easy user experience
– personalization of their mobile phones
– sharing their music and mobile experience with pals &family
The music business can deliver:
– fully protected mobile content
– compelling mobile music & artists experiences
– personalized music use
– Direct 24/7 connection to the mobile consumer
Mobile can change the world the same way rock & roll changed it…
Let’s not make Internet mistakes:
– protection of content is vital-of course!
– the ability to track your content across all the delivery systems, 3rd party networks, the Internet & mobile devices
The genie is NOT out of the bottle here, as opposed to the Internet…Do this and your mobile Euros will grow…
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