[MobileMusic @ Midem] Mobile + Music= Euros; Not Exactly E=MC2

ray1.jpgRalph Simon, Americas Chair of Mobile Entertainment Forum, was in full gale today at the conference. Here’re some interesting excerpts:

The mobile user wants:

– music and lots of it

– Entertainment –new stuff often

– multimedia content

– easy user experience

– personalization of their mobile phones

– sharing their music and mobile experience with pals &family

The music business can deliver:

– fully protected mobile content

– compelling mobile music & artists experiences

– personalized music use

– Direct 24/7 connection to the mobile consumer

Mobile can change the world the same way rock & roll changed it…

Let’s not make Internet mistakes:

– protection of content is vital-of course!

– the ability to track your content across all the delivery systems, 3rd party networks, the Internet & mobile devices

The genie is NOT out of the bottle here, as opposed to the Internet…Do this and your mobile Euros will grow…

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