[MobileMusic @ Midem]: Are Ringbacks The Pefect Viral Marketing Tool?

Ringbacks are the hottest thing in the mobile content market right now…this is not some vaporware like the music downloads on mobiles, but are bringing in real revenues for the operators, according to the panelists at the “Making Money From Mobile Music Today” session at the conference. For those of you who don’t know what ringback tones are, the concept came out of South Korea. Ringbacks are like call waiting tones, only less annoying. Say you call someone on their mobile phone

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