[MidemNet]Eddy Cue of Apple

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Eddy Cue, VP of App & Internet Services, Appple US: Genesis of iTunes: we started iTunes 2.5 yrs ago, and right away we wanted to make music buying a part of the experience. But it didn’t happen…we wanted to sell music on a song level. Most of the things we said came true. We went to labels about 15 months ago..and Steve came in and met with all 5 major label heads…

Criteria of success as defined by labels, before we launched: “if you guys can ever do a million tracks a month, then we’ve had a home run”

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