You need to get out of the plastic business…the shift is from plastic to a more fluid distribution of music.
Winners in shift to downloads:
– Internet portals like Yahoo get into distribution
– Cable and telcos make bundling tools
– Artist mine the archives as downloads
– Devices maker sell more music-to-go downalod
Losers
– Retailers are no longer the place to buy music
– Distrbutors must shift business strrtegies
– Disc makers can;t meet demand for fluid content
Recommendation
– Radio companies should create impluse portal
– Labels should expand licensing flexibility
– Advertisers should extend sponsorships deals
– Bands should exploit a direct Web connection
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