[MidemNet] Winner and Losers in Music, Josh Bernioff, Principal Analyst, Forrester

bernioff.jpgYou need to get out of the plastic business…the shift is from plastic to a more fluid distribution of music.

Winners in shift to downloads:

– Internet portals like Yahoo get into distribution

– Cable and telcos make bundling tools

– Artist mine the archives as downloads

– Devices maker sell more music-to-go downalod

Losers

– Retailers are no longer the place to buy music

– Distrbutors must shift business strrtegies

– Disc makers can;t meet demand for fluid content

Recommendation

– Radio companies should create impluse portal

– Labels should expand licensing flexibility

– Advertisers should extend sponsorships deals

– Bands should exploit a direct Web connection

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