
Rafael McDonnell, head of strategic marketing alliances, Coca Cola Great Britain was a last minute addition to the Midem show. Here’s what he said..check out the 20 million free song promotion…
We’ve had a long association with music, going back to Elvis. But music has changed, and so has our approach…
We believe it is one of the first easy to use downloadable site in Great Britain..
First 24 hour results:
– over 10,00 downloads
– 9 GBP spend per customer…
Biggest Ever Promotion By Coke: in March/April of 2004, we’ll offer 20 million downloads free on 200 million packs of Coca Cola
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