KeepMedia As Magazine Industry’s iTunes?

Joh Battele analyzes KeepMedia’s prospects….”The internet seems a perfect solution to both the circulation and distribution dilemmas. If only we could also solve the final problem: that thing I call, for lack of a more academic term, the Thing problem. For the thing is, a magazine is a Thing. And most – nay, nearly all – online publications are not. As I’ve said many times, most magazine websites blow. I have thoughts on how to solve this problem, which perhaps I’ll work out here, but…another time.”

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