Some 20 teens sued by the RIAA, which accuses them of unauthorized downloads, will appear in a Pepsi ad that kicks off a two-month offer of up to 100 million free — and legal — downloads from Apple’s iTunes.
The sassy ad, to be seen by Super Bowl’s 88 million viewers on Feb 1, is a wink at the download hot button.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post