Will Mobile Content Kibi Cards Work?

Well, you decide…these content cards haven’t really gained much ground except perhaps in the video games market….now UK retailers Phones4U and Maxim are the first distribution channels for an innovative new mobile content play that lets consumers purchase content simply by holding a branded card to their handset.

The Kibi Card is a credit card-sized card featuring eight interactive buttons which are associated with different types of mobile content. To buy content, consumers press the relevant button and hold the card to their handset. The card then automatically dials an IVR number which recognises the tune being played and delivers the content via an SMS containing a WAP Push link.

The cards are being launched in association with Icon, the content division of DCI.

Cost: two games cards at £4.50 each and two polyphonic ringtone cards available for £2.50 each. Kibi Cards are also available through a cover mount with the latest issue of Maxim magazine.

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