Disney’s VOD movie service, MovieBeam, is now in test stage in a few cities across U.S., and seems to be getting a good response…Disney charges subscribers a $7 monthly rental fee, plus $2.49 or $3.99 for each movie purchased.
“This service’s success will ultimately depend on marketing,” said Adi Kishore, an analyst with the Yankee Group. “And that is a positive sign for Disney, because they are so good at it.”
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