Lest you think UKBetting is only an online betting player, think again: the low-profile company has snapped up assetts of sports-related dotcoms over the last couple of years…The strategy has been to buy existing sites with large followings, slash staffing levels and flow the content between them to produce sites aimed at different audiences.
“At the time of the Sportinglife acquisition, we had content revenues of £150,000. Now we’re north of £13m, and that’s with 400 fewer people. Hopefully we can do what the internet is all about and try to generate revenues from a fixed cost base across multiple territories.”
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