Blog Post

Interview: MSN Present and Future

An interview with Lisa Gurry, MSN Group Product Manager on the challenges facing MSN – present and future.

Q. Will customers from ISPs such as Comcast realistically dish out the extra money each month for a BYOB MSN?

A. We know that about 35% of broadband customers today already pay for a premium Web service, most of them are paying for services that are included in MSN Premium. We need to educate the market that MSN Premium contains a product value of over $400