That’s me talking to Vin Crosbie, on the trends in premium content over the last year, the the inability of the digital media industry to see beyond day-to-day tactics…
“The big problem this year is a lack of strategic thinking. Everything everyone is doing is simply about tactics. Most are only pursuing whatever is considered to be the ‘next thing.’ Most publishers are focusing on just one thing; not enough are trying to diversify their revenue streams.”
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