Blog Post

Yahoo, NewsGator Extend RSS Aggregation

A beta of the Yahoo RSS aggregator appeared — and subsequently disappeared — from the personalized ‘My Yahoo’ service late Wednesday, setting off buzz among RSS enthusiasts..(yeah, it was showing till yesterday, but wasn’t working, for some reason)

Once users add RSS feeds to their ‘My Yahoo’ module, the portal would be linking out to content from outside its network. It is not clear how that fits into Yahoo’s ad-driven business model, which is heavily dependent on its own Web traffic