Merging Content With Wi-Fi, The Starbucks Way

So this promotion is a good example of how to merge locational Wi-Fi access with content: If you have a T-Mobile wi-fi connection and you’re accessing it through a Starbucks location, then you can get a behind-the-scenes look at the 2004 Sundance Film Festival. “By simply launching the Internet browser on their device, customers can watch exclusive filmmaker interviews, behind-the-scenes video clips and film trailers for free prior to logging on to the T-Mobile HotSpot wireless broadband Internet service.”

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