H-P, Apple Unveil Music Alliance


Hewlett-Packard said Thursday it will start selling an HP-branded version of Apple Computer’s iPod this summer as part of a broad expansion into consumer electronics…Apple will manufacture the player, which will not have the iPod name, but will have the same design and features as Apple’s third-generation iPod players.

In addition, HP will start pre-installing Apple’s iTunes on its consumer PCs and desktops.

NYTimes: “The partnership is a coup for Mr. Jobs, who has gained significant leverage in the last year because of Apple’s success in the burgeoning digital music business. The move gives Apple…access to major marketing channels and retail chains like Best Buy, CompUSA and Office Depot where Hewlett has a powerful presence.”

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