Patent Owner Stakes Claim in Net Ad Suit

A company with patents covering Web ads–including pop-ups–is seeking to exploit its rights, beginning with a lawsuit filed against ESPN, The New York Times and Travelocity that asks for monetary damages…

InternetAd Systems, a recently formed company that aims to commercialize its patent rights, has patents which broadly protect methods for interstitial advertising, which are messages that appear in between Web pages.

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