“It’s all part of Real’s grand strategy of placing itself in the center of the digital media world by having millions of consumers using its players and urging the big entertainment powers to encode their movies, songs and television shows with Real’s software. Success in this realm will allow the company to rake in royalties and, even more important, get the company’s DNA into countless computers, set-top boxes and mobile phones. That will help lure consumers into pay services for “premium” digital content, ranging from music to sports programming.”
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