Endemol UK and 4Interactive, Channel 4’s interactive division, have launched what they claim to be the UK’s first TV-to-mobile video streaming service from a terrestrial channel.
The two companies have signed a deal with wireless streaming technology firm Vemotion to offer viewers end-to-end live programming of new round-the-clock reality TV show Shattered via a range of video-capable GPRS mobile handsets.
For more info, read the company release.
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