(reg. req.): In this McKinsey Quarterly article the authors suggest an accord, among copyright holders, broadband service providers, and PC hardware makers, that could stave off video piracy and generate profits for everyone involved–all while delivering services that consumers crave.
“It’s up to the content providers to set the ball rolling. Their films and other programming are what make video services desirable in the first place, and by suggesting deals to broadband providers they could lead all three industries involved to mutual gain.”
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