Search Search Everywhere For Yahoo; Booting Google?

Yahoo CEO Terry Semel said Monday that the company has “only just begun” with its grand plans to grow its Web search business, highlighting 2004 as a year when search will become omnipresent throughout its family of sites.

“Why not have music search in music or finance search in finance?” Semel said. “The answer is we will.”

WSJ (sub. req.): Yahoo is expected to dump Google as the primary search technology on its site within a few months, according to WSJ.

Also, in the future, Yahoo officials say, searches could become much more personalized. They could be tailored to return results that reflect users’ past Web-surfing behavior, for example, or preferences or interests they list in a profile.

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