CNET’s Shelby Bonnie on The Value of Content


(later part of the story): CNet CEO Shelby Bonnie [speaking at the Smith Barney Citigroup media conference] underscored the value content providers offer to marketers and advertisers. Bonnie said that the search and directory and comparison-shopping companies are essentially offering commodity services similar to yellow-page advertising. These services fulfill demand, as opposed to content providers, which create demand, he suggested. To this end, marketers will be driven to advertise on the content pages to influence buying decisions and create demand.

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