Yesterday’s Model: How Zinio Takes Content Forward into the Past

“Magazine publishers are taking a timid approach to online content monetization that’s likely to have similar repercussions to those being suffered by the music industry. Building downloadable content objects that are most friendly to future readers’ expectations for use and reuse is they key to sustainable profitability. Anything less than that is putting chrome on yesterday’s tired model – a formula that our automotive friends in Detroit are struggling mightily to undo.”

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