Web measurement firm NetRatings is expanding into site-specific metrics by acquiring RedSheriff for more than $12 million…that money bought it a 58 percent stake in the Australian measurement firm from investor Morgan Grenfell Private Equity Limited. It will offer to buy out the rest of RedSheriff shareholders over the next several weeks, which could bring the total outlay up to approximately $16 million, if NetRatings pays the same per-share price to other investors.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post