Is AG headed for obsolescence? Unless it continues to evolve as fast as the digital media industry is, it will. “As long as companies such as Yahoo and Amazon keep providing its site visitors the ability to send free e-cards, American Greetings will have an uphill battle to convince users on its sites to pay up for its premium offerings. Similar to old camera film companies such as Kodak trying to become major players in digital photography, it’s not an easy task to be weaned off the perpetual cash cow.” And then, though the story doesn’t mention it, things like MMS will render even online greetings obsolete…
Josef Mandelbaum is the biggest huckster in the online subscription industry, and swears by street-level tactics, which is all fine, but what is needed is some big-level strategic thinking…
Related: AG had signed up with Disney to offer its stable of characters on its online cards…
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