If He’s So Smart…Steve Jobs, Apple, and the Limits of Innovation

Fast Company’s latest cover story: The battle over digital music is just another verse in Apple’s sad song: This astonishingly imaginative company keeps getting muscled out of markets it creates. So what does Apple (NSDQ: AAPL) have to tell us about innovation? Make this your must holiday read…(and expect this to be turned into a book, for sure…)

“A number of skeptics are beginning to ask whether our heedless reverence for innovation is blinding us to its limits, misuse, and risks. It’s possible, they say, to innovate pointlessly, to choose the wrong model for innovation, and to pursue innovation at the expense of other virtues that are at least as important to lasting business success, such as consistency and follow-through. When it comes to economic value, Schumpeter’s creative destruction may have an evil twin: destructive creation.”

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