(sub. req): Mythic Entertainment, a small developer of a popular online videogame is suing Microsoft for trademark infringement…the suit alleges that the software maker is illegally using Mythic’s corporate name to market its new game, called “Mythica.” The suit asks for a to-be-determined amount of damages and a permanent injunction barring Microsoft from using “Mythica” to identify its game.
The lawsuit comes as Microsoft is trying to use Mythica to break into a segment of the game business controlled by a handful of companies including Mythic, Sony, Electronic Arts, and Blizzard Entertainment, a unit of Vivendi Universal. Microsoft’s earlier attempts to field a massively multiplayer game, with two versions of a game called Asheron’s Call, failed to attract a large mass of players.
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