AOL Version 2004: You’ve Got News

Read the post below and then read this: it all fits…AOL is aggressively striking partnerships with major news organizations and television personalities to promote itself as a serious-but-fun purveyor of news, according to Howard Kurtz.

“We are not producing news,” says AOL VP Lewis D’Vorkin. “We are taking news from the best content providers out there and angling it toward what we know our members are interested in.”

Also read company’s official release: “It’s a strategy we call involvement journalism.” Huh?

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