Web Newsrooms Needn’t Be Loss Leaders

Separation of church and state is a basic tenet of journalism, but that doesn’t mean online newsrooms have to be loss leaders, suggests Peter Krasilovsky of Borrell Associates, a frequent contributor to my site as well..

Krasilovsky says Web editorial teams shouldn’t be afraid to dream up new sections or products that both serve readers and generate new revenues. “We do that in sports content all the time … building new sections around the St. Louis Cardinals [for example],” he says. “I think there are opportunities beyond sports.”

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