News Web Sites: A Future Waiting to Happen

Dave Morgan of Tacoda Systems: “One aspect of that discipline is to stop pigeonholing readers as either offline subscribers, newsstand buyers or online traffic, but to regard them all as the enterprise’s total marketable audience. Newspapers have a well-established ability to sell their subscribers, but need to learn how to incorporate their online readers into their total audience. The Wall Street Journal did that just that recently.”

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