As the search giant keeps expanding into new services, it’s becoming a rival to just about every other Net company out there…
Taken to its logical extension of providing an interface for every popular service or sector on the Web, Google becomes the omnipresent middleman and a clear and present danger to just about any company that relies on the Internet for commerce. Which, increasingly, is every company in the developed world.
What’s becoming more and more clear, though, is advertising will be the primary revenue driver of these portals and aggregators….
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