Coca-Cola in UK is to use its controversial sponsorship of the BBC’s Top of the Pops charts as a way to get pop stars to endorse its new music download service…The Official UK Chart Company, which compiles the chart for the BBC, will play matchmaker between the soft drink giant and record industry marketing directors.
A close relationship with the music industry will be essential for Coke as it muscles in on record retailers by launching its own music download service in the UK.
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