An Inside View of Time Inc and AOL

A detailed interview with chairman of Time Warner’s Media and Communications Group, Don Logan…

On Time Inc content going behind AOL wall: “We were concerned about losing traffic, and concerned about not selling as many subscriptions over the Internet. But both of those things turned out to be not true. When a subscriber’s subscription is about to expire and they find out they can’t get access to the content on the Web, we find it helps them to renew the magazine. And it’s going to generate additional incremental advertising as we put events and content together that we can monetize.”

On possibly selling off AOL: “It would only make sense if the company and the people at AOL believe they don’t have a sustainable business model that allows us to grow in the future.”

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