Yahoo Launches Premium Package

Yahoo, in an effort to counter AOL’s broadband access/content combo, has launched “Yahoo Plus”…it combines various utilities, such as parental controls, antivirus software and various email accounts, with entertainment content related to video, Internet radio and online gaming. Yahoo says the service, priced at $5.95 a month with a 90-day free trial, will launch later this month.

The offering appears to be a cut-rate version of America Online’s Bring Your Own Access edition of AOL for Broadband, a $14.95-a-month service that provides access to AOL sans access.

George Mannes brings up an interesting point: “Judging from Yahoo’s announcement of the service, Yahoo Plus’s strength lies in utilities and communications tools rather than entertainment. [The release] contains only passing mention of ‘premium video content from leading news and entertainment sources,’ a premium version of LaunchCast Internet radio, and tournament-playing in Yahoo games.” Earlier last month, Yahoo closed down its Yahoo Platinum premium multi-media subscription service, due to lack of demand…

For more details on Yahoo Plus, read the company release

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