At 50, Playboy Uses Web to Stay Young

The futile (in my view) attempts of Playboy Enterprise to re-invent itself for the digital age…”As technologies grow in terms of digital cable and satellite homes, as well as Internet use and even new platforms like wireless, I think Playboy will grow with them.” Christie Hefner said. “I think we have reinforced our position as the pre-eminent branded content supplier for entertainment for grown-ups,” which, of course, means nothing.

CBS MarketWatch: A more nuanced, though unabashedly positive view of Playboy’s diversificiation efforts: “Whether it stays in the black for the next five years (to say nothing of the next 50) is going to depend more on how well it can keep up with new and constantly changing forms of content delivery.”

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