Slow & Steady Switch

The first day of “wireless independence” clearly was more hype than action. On the first day of number portability, saw 20% of their customers (those people buying service plans) request that their numbers be ported LetsTalk also saw an almost 100% increase in traffic over previous Mondays. Despite the gush of publicity, it is clear that it will take a little while for the whole of United States to catch on to the implications of the wireless number portability.

bq. A spot check of a few Twin Cities stores seemed to confirm the report. The AT&T Wireless store in Woodbury saw only two requests, store employees said. The Roseville Verizon store just had a couple requests Monday morning, while its sister store in Woodbury handled three. The Sprint PCS store in Maplewood had processed 19 requests by 4 p.m. (Pioneer Press)

Of course that there is the whole issue of contracts and many of us are locked into contracts. I for instance will be free on December 13 when my contract with T-Mobile ends. (I plan to stay with the company for I have no complaints right now given that a nice plan which meets my needs costs only $40 a month.) Of course the aggressive marketing plans have not hit the air waves as yet, and if say AT&T decides to offer me 25 percent discount, see ya Catherine Zeta Jones. Hello Ma Bell.

Our friends at Loop Capital report that Verizon had two to four times as many customers as it usually does for a Monday in November.  Cingular apparently had a good day on its Web site, with more customers signing up than expected and telephone inquiries surged at T-Mobile.  “Bottom line: lots of inquiries, fewer than expected customers switching from one carrier to another,” writes Loop Capital’s Greg Gorbatenko.