The Rise of The Insta Company

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There has been much debate about commoditization. Infact it is the buzz word these days. Here is my take on it in December 2003 story in Business 2.0 on the subject. I believe that, and many agree, that commoditization isn’t a curse. Infact for a new wave of entrepreneurs, it’s a blessing. Here’s how they’re using it to make millions. PDF version here

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