MSN has lined up Cable & Wireless America to stream third-party advertisements for its upcoming free, online video service.
It will use technology from Cable & Wireless to encode advertisers’ 15-second videos into its proprietary format, Windows Media 9. Cable & Wireless will then use its content-distribution network to stream the ads to MSN Video, a broadband video player set to launch later this winter. MSN Video will feature news and entertainment programming, and it will be free to users.
Related: MSN Launches Video Service
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