Blog Post

MSN, Cable & Wireless Feam For Video Ads

MSN has lined up Cable & Wireless America to stream third-party advertisements for its upcoming free, online video service.

It will use technology from Cable & Wireless to encode advertisers’ 15-second videos into its proprietary format, Windows Media 9. Cable & Wireless will then use its content-distribution network to stream the ads to MSN Video, a broadband video player set to launch later this winter. MSN Video will feature news and entertainment programming, and it will be free to users.

Related: MSN Launches Video Service