Blog Post

Music Downloads: What’s In It For Microsoft?

“There’s only one obvious reason why Microsoft would launch its own service, and that would be because it felt the need to support its proprietary audio format, WMA (Windows Media Audio). Since almost every music download service already offers WMA downloads — including BuyMusic, MusicMatch, MusicNow, OD2 and Napster 2.0 — it’s hard to see why Microsoft should feel that need, unless those services are failing. Or unless Microsoft expects them to fail, a few years down the line.”