MTV is doing a backdown on its ambitions with its earlier announced online music service…”I look at us as serving our audience that we have built in from years of great programming in our channel brands,” said Jason Hirschhorn, whom MTV said Wednesday it has promoted to senior VP for digital music and media. “Those are the people we’re aiming to get…a lot of people come to our Web sites and I think those will be users of our service going forward.”
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