NYT.com’s Apcar: Site needs its own identity

(By guest blogger Staci Kramer) More on the online NYT: Len Apcar told attendees at the closing session “if the advertising uptick is real — and for us it’s been very real” within three years “I think we will blow past 10% of the net operating profit of the company. In revenues we’ll be well over $100 million, we

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