(By Staci D. Kramer, back from Evanston and guest blogging from the comforts of her own wireless network.) If I had a dime for every time someone said “blog” at the ONA conference I could travel as much as Rafat does. The attitude spectrum swung all the way from Andrew Sullivan representing the koolaid drinkers (Jeff Jarvis has the play by play) to the closing panel when Retha Hill of BET.com, said (facetiously, I think) “Down with blogs.” Occupying the middle ground were lots of journalists trying to figure out if blogging should/could be integrated into their news operations and, if so, how. As in how can blogs pay for themselves let alone make money? What’s the — warning, scary words ahead — business model? When celeb blogger Sullivan, who’s on a pace to draw nearly 2 million visits in December, wonders how he’s going to make money imagine the task faced by folks who have to justify every penny in their newsroom budgets. What are the legal issues? The mechanics? The emphasis and, in some respects, overemphasis on blogs can be wearing. Len Apcar, editor in chief of The New York Times on the Web, sounded a tad exasperated when he talked about folks being “agog and a gaggle” about blogs. “I think Andrew Sullivan had a lot of interesting points to say. I
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